This group – born between 1997 and 2012 – is expected to splash the cash on 29 November, with half on the lookout for new technology including mobiles and laptops.... Read More
Author: mark10
As we look to 2025, influencer marketing can be a powerful strategy for promoting your services, products, or brands; establishing credibility and expertise, and creating a significant following within a... Read More
This group – born between 1997 and 2012 – is expected to splash the cash on 29 November, with half on the lookout for new technology including mobiles and laptops.... Read More
Every year, Black Friday feels like a marathon for marketers—and a sprint for everyone else. If you’re looking to grab attention and drive sales, email is still one of the... Read More
In the digital era, programmatic advertising has revolutionized numerous brands by targeting and engaging consumers using automated technology to buy and place their digital ads in real time. With AI... Read More
Affiliate marketing remains to be one of the most popular and lucrative models for businesses and marketers in the modern world. Hence, the need to understand trends and indicators projecting... Read More
What is brand lift? Brand lift is a survey-based measurement methodology to determine the increase in full-funnel brand-related metrics – ‘the brand lift’ – resulting from a specific advertising campaign, marketing... Read More
AI is reshaping B2B marketing, making powerful tools for data, personalization, and automation available to businesses of all sizes. As AI becomes more widespread, marketers need to focus on improving... Read More
Dani, before we dive in, could you please share a bit about your professional background and role as Executive Vice President of North America at VTEX? Certainly! I am the Executive... Read More
Can you tell us about your background and your role as CEO at Syncfusion? I received my MS in Industrial Engineering from Clemson University after graduating with a BE in Mechanical... Read More